![]() ![]() Along with your artwork, it’s the first impression new potential listeners will have of your show. Take some time to consider your podcast name carefully. Nobody can do it for an entire year and not get sick of it at some point.” The relentless tedium of having to do anything every week will eventually get to you. There will inevitably be points when you wake up and think ‘I don’t want to record a podcast this week’. But that tends to change after a few months. And he explained why: “Usually when people start podcasting, they have lots of enthusiasm. Colin Gray is also a big advocate for podcasting in seasons. However, it inevitably slows down the rate at which you can grow your audience. And it also gives you time to reflect and plan upcoming content. It lifts the constant pressure to release new episodes every week. If you can’t commit to publishing new content all year round, you might want to consider releasing your show in seasons. Be clear about your publishing schedule, whether it’s every Wednesday, or the 15th of every month. The frequency doesn’t really matter, you just need to make sure you can sustain it. Are you going to publish weekly? Bi-monthly? Monthly? Decide on a release schedule and stick to it. If you do, you’ll lose a lot of listeners along the way. If you’re serious about podcasting, a consistent release schedule is essential.įans like to know when they can expect new content. Once you feel confident producing audio-only episodes, you can then transition to video to increase the discoverability of your show on YouTube and social media. It’ll keep the production process more manageable while you get to grips with the basics. If you’re just starting out, we strongly recommend producing audio-only episodes first. Note : More information on the hardware and software required to record both audio-only and video episodes can be found in the equipment section below. Having access to video clips from your episodes also makes it easier to promote your show on social media in an engaging way. Because of its recommendation algorithm, it’s much easier to reach new listeners on YouTube than it is to reach them on Apple Podcasts. Recording video episodes requires quite a bit more time and effort. For that reason, it’s usually the recommended starting point for beginners. And you don’t have to get to grips with video editing and animations. You (or your guest) don’t have to worry about cameras and lighting setups. The advantage of publishing audio-only episodes is they’re easier to record and much quicker to edit. Because if you want to record in video, it’ll affect the equipment and software you need. You need to decide early on whether you’re going to record audio-only or video episodes. 10 Branded Podcasts Every Marketer Should Know AboutĪudio-Only Podcasts VS Audio & Video Podcasts .How to Plan & Produce a Captivating Solo Podcast.The When, Why, & How of Working With a Podcast Co-Host.9 Tips for Conducting Better Podcast Interviews.Over time, you’ll become a voice they trust and the person they want to spend their listening time with.įor more on the nuances of these different formats, check out the guides below: They won’t just be tuning in to hear from a big-name guest. That way your listeners will be entirely invested in you and your personal brand. If you want to build a loyal community of listeners, sell subscriptions for bonus content, and eventually get sponsors, we’d recommend a solo or co-hosted podcast. It’s the quickest way to build new relationships and position yourself next to the leading experts in your space. If you want to build your professional network, become an authority in your industry, generate leads, and eventually sell a product or service, we’d recommend an interview-based podcast. That all depends on what you’re trying to achieve. So should you go with a solo podcast, an interview podcast, a co-hosted one or something else entirely? Podcasts come in lots of different styles and formats. ![]()
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